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Outdoor Retailer

A Splash Debut at the Outdoor Retailer Winter Market

It all began with a little boy who wanted to follow his brother into puddles…

Muddy Munchkins Explorer and Play waterproof and water-resistant boots for kids with removable Helios fleece liners made their debut last month at the Outdoor Retailer Winter Market in Salt Lake City, Utah. The positive response we received was almost overwhelming.

Industry gurus, media personnel and, most importantly, moms, dads, grandmas and grandpas all loved these waterproof boots for kids. Everyone at the show wanted to buy a pair from us right then and there. Their favorite aspects of the boots? The soft, flexible soles, their extremely lightweight construction and the fact that they are collapsible and compact for easy travel and storage. The sparkle in parents’ eyes who raved about our water-resistant and waterproof boots for little kids and toddlers (knowing the drawbacks of heavy, rigid outdoor boots for kids) was inspiring. People wanted Muddy Munchkin boots for big kids and themselves too!

Our booth, constructed with love, determination and sweat, was made from 98% reclaimed materials. Everything from the walls and shelves down to the business card holders were all made from reclaimed wood. Our booth had an organic and outdoorsy feel, perfect for launching the Muddy Munchkins brand, as we believe in simplicity and the beauty of nature.

Employees of great brands such as Keen, Bogs, Crocs and Salomon all stopped by to check us out and loved the innovative design and functionality of the boots. High praise from established companies that sell great products.

We were featured in Outdoor Industry News on the first and second days of the show and many people visiting the booth mentioned that they came looking for us because of it.

We were surrounded by some great companies such as Onya Baby, Phunkshun Wear, TurboPUP and Oakiwear. Our neighbours made the show fun and filled the lulls with laughter.

Since the show, we have been named in several lists talking about the best new outdoor gear in 2014 for kids.

Garage Grown Gear named us one of the Top 10 Companies Making Truly Novel Outdoor Gear! and describes our boots as “Simple, yet brilliant”. The highest praise possible from another outdoor parent!

Nature for Kids describes us as “Lightweight Exploring Boots” and particularly liked the fact that they are adjustable with an upper that goes up to the knee and stays put.

Krissie Mason at RapidMedia called our boots “super sweet” and noted the collapsible nature of them. She envisions Muddy Munchkins boots as being “Perfect for cool weather paddles and wet weather base camping” that let you “sit back and enjoy the campfire”.

We are energized and grateful for all the compliments and well-wishes from those who attended the show and took the time to visit our booth. It was certainly an exciting time!

We are also thrilled to be named by various reviewers as a company making great new gear for kids.

Keep checking our website for a retailer in your area and our online sales release date.


Life is messy. Stomp in puddles. Get Muddy!

 


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